Same Life. Same Taste. Freedom from sugar

Heeroway — a natural sugar replacement for baking and drinks.


From coffee to bakes, Heeroway swaps in just like sugar — same sweetness, without sugar.
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Heeroway Barista’s Secret drinks sugar replacement pouch beside a slice of cake on a soft pastel background

For Drinks

Perfect for any hot or cold drinks.

Shop Barista's secret
Heeroway Baker’s Secret white sugar replacement pouch next to a layered cake on a pastel studio background

For Baking

Swap into cakes and bakes. No recipe changes.

Shop Baker's Secret

Heeroway Freedomize — coming soon.

We’re crafting something playful & sugar free snacks that is impossible to resist

— made for those who live life on the sweet side of freedom.

Roller skater holding Freedomize sugar-free strawberry mint pack with slogan Freedom in Every Bite on pink banner for desktop mode. Roller skater holding Freedomize sugar-free strawberry mint pack with slogan Freedom in Every Bite on pink banner for mobile mode.